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Research papers

The contribution of market research to the Para-Olympic games

In this paper we deal with the challenge of the Para-Olympic Games of Barcelona 92. We analyse the attitudes of fear or recoil from people towards disabled and set out a research plan to estimate these feelings. We also talk about the way to get...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Agusti Mezquida, Juan S. Alós
September 1, 1993
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Citation

Mezquida and Alós (1993a, September 01). The contribution of market research to the Para-Olympic games. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-contribution-of-market-research-to-the-para-olympic-games


Research papers

The predictive value of qualitative research

The objective of this paper is to illustrate the validity of qualitative research as a predictive tool. The predictive value of qualitative research and its possibilities of anticipating problem-solving is presented here as based on its own...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Susana Tisler, Juan S. Alós
Company: Ogilvy
June 15, 1986
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Citation

Tisler and Alós (1986a, June 15). The predictive value of qualitative research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-predictive-value-of-qualitative-research